Get Real.

Be Free.

Working with me provides the opportunity for men to Get Real - to connect more deeply, honestly, and intimately with themselves and others - and ultimately, to Be Free.

LET'S TALK

Get Real.

Be Free.

Working with me provides the opportunity for you to Get Real - to connect more deeply, honestly, and intimately with yourself and others - and ultimately, to Be Free.

LET'S TALK

Download the

Men's Freedom Formula FREE Guide

Take Charge of Your Life: What gets in the way of changing your behavior and 3 powerful steps to getting what you really want!

Download the

Men's Freedom Formula FREE Guide

Take Charge of Your Life: What gets in the way of changing your behavior and 3 powerful steps to getting what you really want!

I invite men of all ages and stages into a safe place where they can lean into their growing edges of self-care, self-awareness, relationship intelligence, healthy communication and accountability.

I invite men of all ages and stages into a safe place where they can lean into their growing edges of self-care, self-awareness, emotional intelligence, healthy communication and accountability.

Where do you need to GET REAL?

Where do you want to BE FREE?

Where do you need to GET REAL?

Where do you want to BE FREE?

Do you want to change or improve a relationship?

Do you long to make deeper connections?

Does something keep getting in the way of your success?

Are you itching to have a more fulfilling job or better income?

Are you struggling to have better health or maintain a good self-care habit?

Would you like to be free to be who you are without having to please others?

“Men are indoctrinated from early years to hide our inadequacies, cover up our mistakes, and basically, to act tough.

We’ve been led to believe we have to stuff our sadness, anger, fears, anxiety and shame, because it isn’t safe to show them.

And, because we’ve been taught very few communication and coping skills, we’re likely to experience lots of inauthentic, disconnected and failed relationships.

But we don’t have to get stuck there… there’s plenty of hope; we can improve.”

~ William Grace Frost

Do you want to change or improve a relationship?

Do you long to make deeper connections

Does something keep getting in the way of your success?

Are you itching to have a more fulfilling job or better income?

Are you struggling to have better health or maintain a good self-care habit?

Would you like to be free, to be who you are without having to please others?

“Men are indoctrinated from early years to hide our inadequacies, cover up our mistakes, and basically, to act tough.

We’ve been led to believe we have to stuff our sadness, anger, fears, anxiety and shame, because it isn’t safe to show them.

And, because we’ve been taught very few communication and coping skills, we’re likely to experience lots of inauthentic, disconnected and failed relationships.

But we don’t have to get stuck there… there’s plenty of hope; we can improve.”

~ William Grace Frost

I'm William Grace Frost

After writing my Master’s thesis debunking the myths of creativity and delving into new approaches to nurturing creative behavior, I went on to successfully coach and facilitate hundreds of individuals and groups ranging from Fortune 500 companies, to corporate executives, entrepreneurs, non-profit organizations, rural communities and even post-Apartheid students in South Africa.

At the height of my career, sporting a 6-figure income and in the middle of a painful divorce, I sold my partnership and walked away from it all to devote the next six years to parenting.

Upon re-entering the workforce, I began participating in, training and facilitating adult men and teen groups. I was initiated as a Mankind Project New Warrior in 2007, and have participated in, and facilitated, weekly Integration-Groups ever since.

In these I-Groups men 18 and older learn and practice the importance of self-care, emotional intelligence, defusing the power of negative self-beliefs and living lives of integrity.

One of the many techniques I use, both one-to-one and in groups, is a step-by-step process I call the Men’s Freedom Formula. The Men’s Freedom Formula helps men uncover and transform the limiting negative beliefs that sabotage their freedom of choice. I also offer the process as a self-paced video course.

Read My Full Story

So, if we have negative behaviors and patterns that cause us relationship discord, work problems, financial stress or health issues, why don’t we just make the necessary changes and move on? Why can't we break the chains and make the needed changes in our behavior that cause nothing but pain and unwanted consequences.

Well, here’s the crux of it… focusing on changing behavior rarely works.

If you want to change an undesirable behavior, you have to dive beneath the surface issues to find the deeply-hidden negative self-beliefs, that unbeknownst to you, are the true drivers of your behavior.

In fact, neuroscientists estimate that at least 95% of the choices and decisions we make are driven by our subconscious programming!

So, the primary work we do for self-improvement is mining our subconscious to find our negative beliefs, and then transforming them into positive ones.

We look under the hood and Get Real.

Then in time, our behaviors begin to change, and we Become Free.

"William skillfully invites, nurtures and encourages

men's growth and healing."

- Rees, Clinical Psychologist

"William is the ultimate coach in helping take things to a deeper level. I’ve been able to diffuse the frustration and anger that I sometimes experience with my clients.”

- Brad, CEO, Engineering Co.

"William skillfully invites, nurtures and encourages men's growth and healing."

- Rees, Clinical Psychologist

"William is the ultimate coach in helping take things to a deeper level.

I’ve been able to diffuse the frustration and anger that I sometimes experience with my clients.”

- Brad, CEO, Engineering Co.

Possible Benefits of this Work

✅ Stop feeling burned out, overwhelmed and underappreciated.

✅ Attract a partner that’s just right for you and enjoy a fulfilling relationship.

✅ Start looking forward to getting out of bed and going to work.

✅ Discover that there’s strength in being vulnerable.

✅ Make friends with, and transform, the negative voices in your head.

✅ Learn that it’s OK to have feelings and the importance of sharing them.

✅ Stop leaning on pills, drugs and alcohol to not feel your hurt.

✅ Put an end to the cycle of feeling sick and tired of being sick and tired.

✅ Establish deeper connections so you can stop feeling so alone.

✅ Enjoy camaraderie that doesn’t involve competition and develop friends you can really talk to.

✅ Find out what it’s like to be free to be you.

Book your FREE Intro Call

Possible Benefits of this Work

✅ Stop feeling burned out, overwhelmed and underappreciated.

✅ Attract a partner that’s just right for you and enjoy a fulfilling relationship.

✅ Start looking forward to getting out of bed and going to work.

✅ Discover that there’s strength in being vulnerable.

✅ Make friends with, and transform, the negative voices in your head.

✅ Learn that it’s OK to have feelings and the importance of sharing them.

✅ Stop leaning on pills, drugs and alcohol to not feel your hurt.

✅ Put an end to the cycle of feeling sick and tired of being sick and tired.

✅ Establish deeper connections so you can stop feeling so alone.

✅ Enjoy camaraderie that doesn’t involve competition and develop friends you can really talk to.

✅ Find out what it’s like to be free to be you.

Book your FREE Intro Call

What men are saying about working with me....

William inspires men to show up

- Joe

William helps men to feel safe

- Gene

William helps men respond more lovingly when triggered

- Brad

William covers all the bases

- Tim

William helps men increase their emotional intelligence

- Tiamo

William helps men recognize their shadows

- Chris

“It’s such a blessing to have William’s wisdom, experience and loving perspective to hold on to. So much has moved in me in the past 36 hours because of the authentic-ness he helped bring out in me.”

- Lincoln, V.P., Telecom Co

“William is a true healer and talented facilitator who enables me to go to the heart of what matters most – the beliefs and emotions that drive the negative patterns of my life – and helps me transform them.”

- Ryan, Psychotherapist

"It's such a blessing to have William's wisdom, experience and loving perspective to hold on to.

So much has moved in me in the past 36 hours because of the

authentic-ness he helped bring out in me."

- Lincoln, V.P., Telecom Co

"William is a true healer and talented facilitator who enables me to go to the heart of what matters most- the beliefs and emotions that drive the negative patterns of my life- and helps me transform them."

- Ryan, Psychotherapist

Get Real. Be Free.

Book your FREE Intro Call

I believe that in order to enjoy true intimacy, have fulfilling relationships and live healthy productive lives at home and work, men need to GET REAL. They need to learn how to take good care of their bodies, minds and spirits, connect with others by sharing their feelings and prioritize their time based on values rather than blindly accepting antiquated blueprints of manliness and success.

My clients say:

They’re more honest and authentic at work in their key relationships.
They work with greater integrity, creativity, resourcefulness and satisfaction.
They develop their leadership abilities by gaining greater emotional intelligence (awareness & expressiveness).
They live healthier, more balanced and less stressful lives.

Get Real. Be Free.

Book your FREE Intro Call

My clients say:

They’re more honest and authentic at work and in their key relationships.
They work with greater integrity, creativity, resourcefulness and satisfaction.
They develop their leadership abilities by gaining greater emotional intelligence (awareness & expressiveness).
They live healthier, more balanced and less stressful lives.

Learn more about who I am and how I work on these podcast interviews

Transform Your Shadow Beliefs

Change your Limiting Beliefs

Live a Life of Integrity

Changing without Struggling

Download the

Men's Freedom Formula FREE Guide

Take Charge of Your Life: What gets in the way of changing your behavior and 3 powerful steps to getting what you really want!

Get Real.

Be Free.

Be real in your relationships. Be real at work. Be free to be the man you’ve always wanted to be, but didn’t know how to get there.

I offer men of all ages and stages a safe place to lean into their growing edges of self-care, self-awareness, emotional intelligence, healthy communication and accountability.

Working with me provides the opportunity for men to Get Real - to connect more deeply, honestly, and intimately with themselves and others - and ultimately, to Be Free.

LET'S TALK